Hammersmith London, Reality to Virtual

Hammersmith London, Reality to Virtual

The E-Privilege Card promotes discounts, deals and offers for stores on Hammersmith High Street.


The app allows you to benefit from a host of deals and discounts at Hammersmith shops, restaurants and pubs. Hand-picked discounts are regularly updated, and the app will alert you to flash sales, deals and seasonal offers.


To use the app, go to the participating shop in Hammersmith and click “redeem”, ask in store for your discount code and enter it in, then show your voucher to enjoy your discount.


HammersmithLondon BID director, Patricia Bench, said: “For many years now we’ve run a very successful Privilege Card scheme but we’re finding that more and more people are using their smartphones to shop.


“We wanted to create something for the modern shopper, something that would improve their Hammersmith experience by giving them great money-off deals at the touch of a button.


In 2015 over 3,000 unique users from Hammersmith High Street registered over 180,000 session.



Hammersmith layout

The district of Hammersmith is small but is a densely populated and vibrant borough. Boasting a large number of retailers, fashion outlets and entertainment businesses, the benefits to the district of a location specific digital loyalty app were immediate.



Our E-Privilege system delivers a complete electronic loyalty programme, enabling the consumer to review and avail of numerous promotional and locality rewards via one centralised solution. With a very institutive frontend, the consumer can search for deals by category and/or location and redemption of the deal could not be simpler.


Unlike many other digital loyalty apps, our solution provides the retailer with comprehensive analysis of usage levels, user profiles and consumer demand. This data provides very valuable information regarding the consumer and their demands directly to the businesses, empowering them to make informed decisions regarding their market.


Driven by our CMS, the listed businesses can on-demand launch and/or amend a promotion within minutes. In 2015 over 3,000 users registered over 180,000 session.